How to Legally Live Stream Your Event
Video live streaming of in-person events is gaining popularity as planners seek to retain their virtual audience. Before jumping on board, here’s how to protect yourself from privacy or copyright infringement.
Video live streams of your event and sessions are simple to set up, entertaining to watch, and most importantly, accessible to a remote audience anywhere in the world. It’s also unedited, unplanned, and unprocessed content being broadcasted live. There’s lots of potential for using live streaming technology to engage attendees who can’t join you onsite. However, with great power comes great legal implication.
Before jumping on board, it’s important to know how to live stream your event without unintentionally falling victim to privacy or copyright infringement. Just because it is your event doesn’t mean you automatically have the right to use the venue, copyrighted material, or individual’s likenesses in live stream content you may profit from.
In the following article, we provide an overview of the legal risks that come with live streaming video at events, and how to protect yourself.

Live streaming events is another instance of technology far surpassing legal protocol. Today’s complex network of wirelessly connected cameras, screens, and devices offers endless opportunities to easily create and share live stream content.
The commercial and promotional opportunities for live streaming your event are growing with the popularity of hybrid events. However, the uncertainty surrounding the raw nature of the content threatens event planners’ potential to incorporate and monetize live stream content in post-event media, sponsorship packages, or other video opportunities.
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